Getting sponsored can be a cumbersome task if one is just stepping into a business arena. New names don’t quite often get sponsorship from big organizations because they have no track record of good performance. However, this difficult task can be eased with a winning sponsorship proposal. Here we are going to share with you 10 Free Sponsorship Proposal Templates to help you draft your proposal quickly. You can’t undermine the significance of these Proposal Templates in due course. It has the potential to either make or break the deal.
An expressive and illustrative sponsorship proposal can attract the right sponsor and its funds efficiently. Such a relationship can go a long way if dealt with amicably. Writing of sponsorship proposal demands proper planning like any other kind of proposal. But more here because financial relationships are needed so due diligence is a must. Also, a sustainable relationship is maintained only if you take care of the sponsor through good behavior throughout the relationship.
Now comes the most important section of the sponsorship proposal which is the value to the sponsor. In this section, you shall explain the benefits that he and his business shall reap through this sponsorship. You can emphasize in a light and positive tone but better not to exaggerate. Keep benefits realistic as afterward that can ruin the relationship if not met with success. Once all the details regarding the marketing program and benefits etc. have been mentioned, the pricing scheme should be detailed in the document. The time frame for which this sponsorship will remain active should also be given. So this was all that needed to be mentioned in the sponsorship proposal document. Other adjustments can be made to suit one’s needs and business requirements.
Here is a Sponsorship Proposal Format to guide you in the process of creating your own proposal document.
Here is a preview of these Free Printable Sponsorship Proposal Template along with download links.
Sponsorship Proposal Guidelines
Before writing a proposal, the sponsorship seeker should do the necessary homework. You can achieve this by researching the sponsor, its business, its target audience, and its marketing objectives. After doing the necessary research on the above-mentioned subjects, one should start writing everything down on a piece of paper. This might seem intimidating at first, but this is not so actually.
You need to adopt a proper methodology to come up with a coherent and logical sponsorship proposal. Ill-planned documents always fail to make an impression on the sponsor and confront failure. So, it is better to logically divide your sponsorship proposal into seven sections. The first one is sponsorship opportunity. It is a kind of overview of the sponsorship seeker’s business, what they do, and how it is beneficial for the sponsor. Make this section lucrative for the sponsors as they are going to base their judgment on this. Moreover, the presentation should be impressive, and use bullet points to make it more understandable.
The next part of the proposal is about the marketing objectives. In this section, the writer should enlist the marketing objectives that he wants to achieve through this sponsorship program. As sponsors provide funds in return for something usually they want their business to market through the channel of the sponsorship seeker’s project. In this way, both parties can achieve the objectives of sponsorship as well as marketing. After enlisting the marketing objectives, mention the measurement tools to measure the success of the marketing program. You need to agree with your sponsor on specific tools to include in your sponsorship proposal. In case, the sponsor is not in contact or is difficult to engage then you can propose your tools.
