SWOT Analysis Template

Download this SWOT Analysis Template to help you to prepare your own SWOT Analysis easily.

Being a strategic planning tool, SWOT is an efficient method to evaluate various business or project situations. SWOT actually is an acronym for strengths, weaknesses, opportunities, and threats. Hence SWOT Analysis allows business managers to not only assess the current position of their businesses but also to come up with strategies to meet upcoming challenges. It is a mature framework that provides the foundation for careful assessment of requirements, risks, and opportunities for any kind of business no matter how big or small it is. You can also use SWOT Analysis for various purposes such as,

  • Business planning
  • Competitor evaluation
  • Marketing
  • Strategic planning
  • Business Development
  • Research Report

SWOT Analysis is usually done to study internal or external factors that might have some effect on the operation of a business whether favorable or unfavorable. No doubt, SWOT Analysis is a technical subject and usually, its detail varies from situation to situation or business to business but still, some standard factors can be considered during this process no matter when and where it is practiced.

SWOT Analysis – Key Elements


  • Identification of Capabilities
  • Competitive Advantages
  • Evaluate Resources, Assets, and People
  • Assess Experience, Knowledge, and Data
  • Assess Financial Reserves
  • Consider Marketing Reach
  • Distribution and Awareness
  • Location, geographical
  • Price, Value, and Quality
  • Processes, Systems, IT, communication weaknesses

  • Lack of Capabilities
  • Gap in Competitive Strengths
  • Reputation, Presence, and Reach
  • Timescales, Deadlines, and Pressures
  • Deficiencies in Finance
  • Cash Flow Issues or Cash Drain
  • Continuity, Supply Chain
  • effects on core activities
  • Reliability of Data, Plan, and Project
  • Management Cover and Succession

  • Market Developments
  • Industry or Lifestyle Trends
  • Innovation and Technology Development
  • Global Influences
  • Market Dimensions, Horizontal, Vertical
  • Target Markets
  • Geographical Import, Export
  • Major Contracts, Tactics, and Surprises
  • Business/Product Development
  • Research Work and Information
  • Partnerships, Agencies, and Distributions
  • Volumes, Productions, and Economies
  • Multi Influences Seasonal, Fashion

  • Political and Economic Effects
  • Legislative Effects
  • Environmental Effects
  • IT, Communication Developments
  • Competitive Intentions
  • Market Demand
  • Innovation in Technologies, Services, and Ideas
  • New contracts and Partners
  • Sustaining Internal Capabilities
  • Loss of Resources
  • Obstacles to be Faced
  • Poor Management Strategies
  • Seasonal and other influences

From another point of view, it is interesting to see that two of these elements negate the other two: weaknesses opposes strengths while opportunities are against threats for any business. It is almost a standard practice to apply the SWOT Analysis tool to find out the current position of any business and then derive proven successful strategies to guide the business for improvement.

Here is a preview of a simple yet comprehensive SWOT Analysis Template,

SWOT Analysis Template

Limitations of SWOT Analysis

As we know that SWOT Analysis helps in explaining any situation to a great extent that can help management to take necessary actions for a better business, still there are a few limitations that one must keep in his mind while doing SWOT Analysis. First and foremost is that it assumes simplified situations that can easily be covered in four basic elements (strengths, weaknesses, opportunities, and threats). Therefore it is not necessary that it can fit perfectly suitable for every kind of situation. Some complex situations might require more elements to be included in the analysis to come up with a more accurate picture. Then how company management can consider accurately what they should evaluate for their business development and long-term growth?

Here is the download link for this SWOT Analysis Template,




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